This morning I deleted my cookies; and so, I was logged out of Facebook for the first time in a long time. I must say that I was impressed with Facebook’s homepage.
As an entrepreneur, who has struggled with effectively communicating and branding my company, I always look for homepages that quickly express what its product or service does for customers.
While everyone knows what Facebook is not everyone knows about all of Facebook’s features. With so many amazing features how can Facebook decide which ones are most important to highlight? This is where I struggle – figuring out which features to market and promote.
Facebook chose to highlight its: Newsfeed, Timeline, Graph Search and Messages.
Why should you care?
In the top left corner, Facebook says what it does and why you should care: “Connect with friends and the world around you.”
Sign up form
On the right side of the page, Facebook has an easy and quick sign up for. Even though Facebook needs a lot of information for a complete profile, it does not overwhelm users with question overload. It asks for the bare necessities and snags the rest of users’ information once they have signed up.
I was taught that you list three features because people cannot take in more than three things at a time. Facebook lists four features, but I think it is still effective because the explanations are so quick and easy to digest.
Newsfeed: See what’s up with friends, family and anything you’re into.
Timeline: Tell your story – from where you grew up to what you’re doing now.
Graph Search: Find more of what you’re looking for through your friends and connections.
Messages: Chat and send private messages with the important people in your life.
At the very top of Facebook is a navigation for existing users to log in easily and quickly.
Facebook’s home page does a great job of appealing to new and existing users. I love their home page, and it is my inspiration for today. I hope it is for you as well.